ACE DNTL STUDIO

The Rick Owens Effect: How Fashion Is Redefining Oral Health

When Rick Owens partnered with an oral care brand, it was not a marketing stunt. It was the moment fashion decided your mouth deserved the same attention as your wardrobe.

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What is the Rick Owens × SELAHATIN collaboration?: Rick Owens partnered with SELAHATIN to develop a luxury oral care collection that reflected his uncompromising design philosophy. Unlike typical fashion collaborations, the partnership involved actual product formulation and design development.
Why is fashion entering the oral care space?: Every personal care category — skincare, fragrance, haircare — has been elevated by design-forward brands. Oral care was the last frontier. Brands like SELAHATIN are applying the same rigour to toothpaste and mouthwash that Aesop applied to hand soap.
Is luxury oral care actually better for your teeth?: When formulated correctly, yes. SELAHATIN products use non-abrasive formulas, alcohol-free mouthwash, and clinically vetted ingredients — making them safer for porcelain veneers and restorations than most commercial products.

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Medical disclaimer. Results of cosmetic and restorative dental treatment vary by individual. Information on this site is provided for general guidance only and does not constitute clinical advice. Every case is assessed in person before any treatment is proposed. Registered: ACE DNTL STUDIO · Av. Pilar Calvo, Centro Comercial Ibérico, 29660 Marbella, Málaga, Spain.